DOLCE & GABBANA'S NEW ROME STORE FEATURES A DIGITAL FRESCO
Text by Natasha Levy
Video courtesy of Dolce & Gabbana
A digitalised fresco depicting soaring cherubs and angered Greek gods is the focal point of luxury fashion brand Dolce & Gabbana's latest store in Rome, which has been created by architecture studio Carbondale.
Set within a 16th-century palazzo in renowned Roman square Piazza di Spagna, the Dolce & Gabbana store has been decadently designed by Paris and Brazil-based studio Carbondale to reflect "a city synonymous with magnificence and uniqueness"
"Rome is a baroque city built by artists and architects such as Francesco Borromini and Gian Lorenzo Bernin – their creations are vital and characterized by a hyper-reality," explained the brand.
"The designers wanted to bring to life this baroque inspiration in a contemporary way, with modern materials and techniques."
One of the store's most opulent decor details is in a room on the first floor, which features a digital fresco created by Paris-based creative studio Pastor/Placzek.
The image – which features billowing pastel clouds, cherubs and Ancient Greek deities Hercules and Athena – was digitally scanned from an original fresco by 18th-century Austrian painter Paul Troger.
It is then projected across the LED-fitted ceiling and giant monitor screens built into the walls. A floor-to-ceiling mirror on a peripheral wall means the room appears to have a grandiose domed roof.